Although Watch the Throne has been released just a week ago, The Throne has already made a larger impact on the hip-hop culture and beyond than most other rap albums in recent years. Conversing with 99 Jamz's Lorenzo Thomas a few days ago, Jay-Z gave an explanation on the album's title and highlighting hip-hop's influence on society through his music.
"It’s just protecting the music and the culture. It’s people that’s in the forefront of the music. Watch the Throne, you protect it. You just watch how popular music shift, and just how Hip Hop basically replaced rock and roll as the youth music. The same thing can happen to Hip Hop. It can be replaced by other forms of music. So we making sure that we put the effort into making the best product so we can contend with all this other music, with all the dance music that’s dominating the charts right now and indie Music that’s dominating the festivals."
He further stated that the album has not been influenced by any current popular trends whatsoever.
"No super over-the-top, big singing chorus or anything. That’s how we launched our album. And it’s good that it’s been embraced the way it has. That means everyone’s ready for that. The return of the boom-bap."
You can listen to the entire interview here.
http://the305.com/2011/08/14/audio-...eturn-of-the-hip-hop-sales-strategy-and-more/
