Nonprofit watchdog group Media Matters for America published a
report on Tuesday concluding that Twitter has lost half of its top advertisers since Elon Musk acquired the platform at the end of October. According to the report, 50 of the platform's top 100 advertisers, which have accounted for about $2 billion in spending since 2020, "have either announced or seemingly stopped advertising" in recent weeks. These companies had brought in over $750 million in advertising just in 2022, said the report, which relied on data current as of November 21.