Living the life of a baller 24 hours, 7 days a week, the goal is to create your own character, outfitting him with clothes, sunglasses, tats, and maybe a throwback, and then send him into training to increase his b-ball skills. Once your baller is ready for prime time, you can then check the schedule that uses the real-time clock from your gaming machine, and depending on what day and time it is, not to mention your player's location on the map, you'll be presented with different challenge games. The games start out as one-on-one contests with certain rules like no jump shots or no steals, then as you progress and beat the NBA players on their own courts (sometimes in their own driveways), they'll then hook you up with their cell phone numbers so you can give them a call later on and ask them to help you out if your encounter a two-on-two game in your area. You'll also encounter a series of bosses, ala NBA Street.